About — Richer Automation

ABOUT US

Not an agency. Not a solo act.
Humans + AI. Global. Obsessed with your configurable complexity.

30 years on the factory floor (Bauer, Lincora, Warrior and many others). 6 specialized AI agents in production — not in pilot. One outcome: automate what your competitors think impossible, without trading one dependency for another.

Expert humans. Specialized AI agents. In production — not in pilot.

Our Way of Delivering

⚡ We don’t talk about AI. We operate it.

The DreamTeam —
we practice what we teach.

We operate with a team of specialized AI agents — each with a precise role, world-class principles, and documented governance. It’s not a gimmick. It’s how we demonstrate that intelligent automation is possible at any scale.

Alfred
Alfred
Orchestrator PA · DISC: SI

Trained in the principles of Drucker, Bezos, Collins, and Dalio. Alfred coordinates all agents, dispatches missions, and ensures that each strategic decision reaches the right resource at the right time. He is the guardian of operational coherence.

Clemence
Clemence
CMO + CRO · DISC: IC

Trained in the methods of Godin, Hormozi, Brunson, and Cialdini. Clemence manages marketing and conversion — LinkedIn content, email sequences, complete funnel from discovery to sale. She doesn’t create content. She creates customers.

Warren
Warren
CFO · DISC: CS

Trained in the principles of Buffett, Dalio, Porat, and Leroux. Warren watches over finances, tax obligations (DAS, T4, TVQ/TPS), Stripe flows, and compliance. He knows exactly how much the company makes — and what it owes.

Sylvain
Sylvain
CTO + COO · DISC: CD

Trained in the principles of Vogels, Kleppmann, Goldratt, and Gene Kim. Sylvain manages all technical infrastructure — WordPress, Cloudflare, databases, video pipelines. He never deploys without validation. He never leaves a bug without a response.

Raphael
Raphael
CDO + CXO · DISC: ID

Trained in the principles of Jony Ive, Dieter Rams, and the greats of global brand design. Raphael generates visuals, maintains brand identity, and ensures that every visual asset reflects Richer Automation’s premium positioning.

Madeleine
Madeleine
CSO · DISC: SC

Trained in the principles of world-class customer experience. Madeleine is the first point of contact for every student — from enrollment to post-training follow-up. She solves 90%+ of tickets independently, with a guaranteed response in under 15 minutes.

Each agent operates according to a defined trust level and documented governance protocol. No critical decision without human approval. This model of progressive delegation is exactly what the SAF Course teaches you to apply in your own manufacturing operation.
Jean-François Richer

Founder and lead expert.
30+ years. One domain.

Jean-François Richer

Over 30 years automating configurable manufacturing. Clients include Bauer Hockey (global leader in hockey equipment), Lincora, and Warrior Sports, among others. Projects range from single-product configurators to systems managing billions of possible configurations per product line.

JF speaks 4 languages and has lived and worked in Canada, the Dominican Republic, and Latin America — building multicultural, multidisciplinary teams capable of delivering complex automation projects on time.

His real strength: bridging the gap between technical teams that build solutions and business leaders who need those solutions to drive revenue. It’s never just about technology.

PTC CreoAutodesk InventorOpenClawBauer HockeyLincoraWarrior Sports4 languages
Our Team

5 countries. 4 languages.
One mission.

We assemble the right expertise for each project — whether parametric modeling, configurator development, training, or large-scale implementation.

🇨🇦
Canada
Headquarters, strategy,
client relationships
🇩🇴
Dominican Republic
Development,
multilingual support
🇦🇷
Argentina
Technical
development
🇮🇹
Italy
Engineering
expertise
🇷🇪
Reunion Island
Extended team

« We don’t outsource to reduce costs. We hire talent where it lives. »

What Sets Us Apart

The technology. And the people.

Technical expertise

After 3 decades mastering the subject, there is no project too complex for us. We manage automation systems with billions of possible configurations per product line. Our vision, implementation strategies, and understanding of technology set us apart.

Relational intelligence

It’s never just about technology. The biggest automation failures happen when technical teams and business leaders don’t speak the same language. We bridge that gap. We translate strategic vision into technical specifications — and technical capabilities into business results.

Timeline

3 decades. One industry at a time.

1994–1999
Early career in CAD/CAM automation

First encounters with the complexity of configurable manufacturing. Detection of recurring patterns found in every configurable operation. Sectors: pulp and paper, aerospace, automotive. Development of the foundations of the SAF Framework.

2000s
First major parametric projects — high-performance sports equipment

Entry into the professional sports industry. First real encounter with the complexity of large-scale configurable manufacturing.

2005+
Bauer Hockey — key contributor to custom equipment success

Mandates with the global sports industry leader. Strategic automation of high-variability design and manufacturing processes, giving Bauer real competitive advantage.

2008
Beginning of international chapter — Dominican Republic

16 years of international experience. Building multicultural, multidisciplinary teams. Development of the global network that forms the Richer Automation team today.

2018+
Lincora — Configurator automatically generating 26,000 drawings in 6 years

Automated management of estimation, sales, and production processes for a product line controlled by nearly 100 variables. Astronomical variability.

2020+
Warrior Sports — accelerating custom growth

Strategic automation applicable in pure ETO mode.

2024–2025
SAF Framework refinement

Systematic documentation in 15 deliverables. 5 modules in their final form. Development of SAF into a structured online training program.

2026
Richer Academy and Richer OS launch

30+ years of method, structured and accessible to any configurable manufacturer in the world. SAF training in 5 modules, 15 lessons, available online. In 10+ languages. Strategic expansion via an AI DreamTeam — a team of 6 specialized agents.

In Video

A few minutes to understand
who we are and what we do.

Introduction
About Us
Our Services
What They Say

Clients. Real words.

Ready to apply 3 decades
of expertise to your operation ?

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