About New

Photo JF
Founder & CEO

Jean-François Richer

30+ years dedicated to one thing: strategic CAD/CAM automation for custom manufacturers. Clients include Bauer Hockey, Warrior Sports, and Lincora. Projects range from single-product configurators to systems managing billions of possible configurations per product line.

His real skill: bridging the gap between technology teams who build solutions and business leaders who need those solutions to drive revenue.

30+
Years
4
Languages
5
Countries
10+
Major clients
What makes us different

Two profound things

Hard Skills

After 3 decades of obsessing over it, there are no projects too complex for us. We manage automation systems with billions of possible product configurations. Our vision, implementation strategies, and understanding of the technology behind the magic set us apart.

Soft Skills

It’s never just about technology. The biggest automation failures happen when tech teams and business leaders don’t speak the same language. We bridge that gap — translating business vision into technical specifications and technical capabilities into business results.

A global team

One mission, five countries

We assemble the right expertise for each project — wherever talent lives.

🇨🇦
Canada
HQ · Strategy · Client relations
🇩🇴
Dominican Republic
Development · Multilingual support
🇦🇷
Argentina
Technical development
🇮🇹
Italy
Engineering expertise
🇷🇪
Reunion Island
Extended team

We don’t outsource for cost. We recruit talent wherever it lives.

Our secret weapon

We automate our own business, too.

We don’t just preach strategic automation — we run it internally. Our AI DreamTeam is a multi-agent system that handles operations so we can focus on what matters: delivering results for our clients.

ALFRED · CEO
Central Coordinator

Orchestrates the team, manages priorities, ensures nothing falls through the cracks. Daily briefings, cross-agent coordination.

WARREN · CFO
Financial Intelligence

Invoice processing, bank reconciliation, cash flow monitoring, tax compliance. Real-time financial visibility.

CLÉMENCE · CMO
Marketing & Content

Content strategy, LinkedIn pipeline, SAF course promotion. Turning expertise into reach.

SYLVAIN · CTO
Technical Infrastructure

Server management, security, deployments, web maintenance. The backbone that keeps everything running.

RAPHAËL · CDO
Creative Design

Brand visuals, presentation design, social media assets. World-class creative output powered by AI tools.

TRADER JOE · Exploration
Financial Exploration

Monitoring crypto positions, exploring new financial strategies. Conservative, data-driven approach.

« Enterprise OS first: data, rules, handoffs. After that, automation becomes intelligent, strategic, profitable — and it scales. »

— Jean-François Richer

We practice what we teach. Our DreamTeam runs on the same principles we bring to our clients: strategic clarity, operational structure, and progressive trust-based autonomy.

Get to know us

In our own words

Three short videos about who we are and how we work.

▶

Introduction

Our mission and approach to strategic automation. 3:20

▶

Our Story

The personal journey behind 3 decades in automation. 3:37

▶

Our Services

How we help manufacturers automate product configuration. 4:16

Our journey

3 decades of building

1994
JF begins career in CAD/CAM automation
1997
First major parametric automation projects
2008
Begins 16-year international chapter — Dominican Republic
2004+
Bauer Hockey — essential contributor to custom equipment success
2019+
Lincora — configurator generates 15,000+ drawings in 3 years
2020+
Warrior Sports — accelerates growth of custom business line
2024
Richer Automation Inc. formalized, online courses in development
2025
SAF Course post-production complete — FR, EN, ES
2026
SAF Course launch + AI DreamTeam — a multi-agent system running our operations
From our clients & colleagues

What people say about working with JF

« Without his help, we would not have been able to grow as fast as we did in the ‘custom’ side of the business. He’s a great development partner that always puts his clients’ interests in front of his own. I highly recommend J-F. »

Mathieu Ducharme
Sr. Director – Advanced Product Development, Warrior Sports

« JF is an outstanding individual and a model lifelong learner. At Lincora we have greatly benefited from his unique technical ingenuity as well as his invaluable interpersonal skills. »

Benoit Desjardins
Owner – President & CEO, Lincora

« He was able to develop a customized configurator for Lincora, enabling production to be automated with just a few clicks on an interface that everyone could use. He’s one of the great men I’ve met in my life. »

Antoine Carré
Project Manager, Lincora

« Jean-François is very passionate about life and brings that enthusiasm to his professional work. Through his determination and creative genius, we are able to produce hundreds of custom sports equipment each year, causing his team to often refer to him as the ‘grand master’. »

Chris Brown
Rope Access Program Supervisor L3

« Jean-François is a very talented and motivated Mechanical Designer. He is able to work hard and efficiently to meet the craziest deadlines. His skills using Pro/ENGINEER are one of his major assets. »

François Couillard
Industrial Designer & 3D Surface Modeler

« I highly recommend Jean-François’ services for all aspects of product development and automation. What struck me most was his ability to keep his cool under pressure. In a short period of time, he has greatly improved the overall practices of the entire technical department. »

Alexandre Horky
Mechanical Designer

« Jean-François learns fast, and he has a very high skill to achieve most of the challenges. I recommend Jean-François to any serious society for a good accomplishment. »

Daniel Filion
Senior Mechanical Designer
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